Brokers are market-makers: they bring buyers and sellers together and facilitate transactions. Brokers play a frequent role in business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C) markets. Usually a broker charges a fee or commission for each transaction it enables. The formula for fees can vary. Brokerage models include: Transaction Broker -- provides a third-party payment mechanism for buyers and sellers to settle a transaction.
About Zuji.com (It’s Purpose)
Instant access to worldwide countries, 400 airlines, 60,000 hotels, insurance, hire cars and etc…
Zuji is an online travel agent and has a wide network in Asia Pacific’s such as Australia, Hong Kong, India, Korea, New Zealand, Singapore and other locations. They provide all their functions and services such as booking of airlines, car hire, and airport transfer to others via electronic networks. Their design of an e-Commerce solution is to “links “the needs of businesses, consumers, suppliers and employees together.
Zuji shows how information system provides strategic competitive advantages and transform their business using complex communication network.
Making Integration Simple (Features)
Zuji - Transaction can be produced nearly any application and automatically updated, in real time. Ie: A person who goes online to book an airline reservation (consumer) is engaged in transaction with Zuji for an airline. (business). Zuji - A Transaction Broker acts as an intermediate agent in a transaction or helps to resolve differences between a buyer and seller. It reaches faraway locations, improve the decision of the consumers and reduce the transaction and agency cost.
Design
The first impression of the website is that the font display seems to be quite small and compact. Many cheap “discounts” can be seen throughout the website. Thus, it has a friendly entire searchable for flights database. Consumers have the ability to view pricelist, edit orders, and delete orders. The website seems to be updated and refined. They also include relevant images such as airline logos, hotels images, places of interest into the websites. The design of the data model is a B2C- A transaction that occurs between a company and a consumer
Security and Privacy
Zuji.com has voted for the ‘Best Online Travel’ Agent in Asia Pacific, 2005 to 2008. Thus, information system has designed to safeguard the datas to give the consumers a complete confidence in the brokering routine. All transactions are stored in a secure and encrypted format on the back end and transaction receive complete validation before they update the accounts, maintaining data integrity. The data transfers do not undergo the process more than once.Strength
Zuji’s website is quick, efficient and easy to administer, even for beginners. They have over 400 airlines to choose and furthermore, it gives a consumer a secure electronic payment system, which provides for encrypted payment transactions to protect the credit card information from access by unauthorized individuals referred to as “network sniffers.” The search engine also allows plus and minus three flexible travel dates for travelling option. It provides a one stop place to buy insurance, hire car if needed and travel tips.Weakness
During the waiting transition, there is an advertisement on IgoUgo which is quite advertisement gimmick. When there is any an amendment or cancellation on the bookings, consumers have to contact the staff and will not be entertain via email. It goes to shows that e-Commerce still have to rely back on old tradition way of telecommunication.Summary
The internet is closely associated with ecommerce as it reduces the information asymmetry and transaction cost. Increase the reach, accessibility to consumer in the shortest time. A strategy that depicts which, when, where, what Information Systems be deployed by the organization.
-> Back to UOL-ISORG
